It is very common for a baby to be more interested in the label of a toy rather than the toy itself, Keptin Jr took this on board and came up with Blankiez. A super soft comforter made from 100% Organic Terry Towelling. The labels are made from 100% natural wool. It has a smart pouch to hold the soother! It measures 26cms x 24cms This would make an ideal organic gift.